Pack design - what is it?
Pack design is the process of creating product package vision and appearance, its purpose is to attract clients and promote sales.
It includes the layout, shape, coloring and resources used in the packaging, and the design of layout, as well as factors such as practicability, function and brand logo.
Why do brands need packaging design?
There are a few reasons for the businesses to use it:
- Brand identity: Pack design is an important part of brand identity. It helps to convey the values, personality and information to clients. Consistent and recognized pack design will help establish brand loyalty and improve brand recognition.
- Differential: Packaging design can help distinguish the brand from competitors. It can convey a unique sales point and convey a feeling of quality or luxury.
- Promoting sales: Effective packaging design can affect purchase decisions. It can convey the advantages and functions of the product, create a sense of urgency or exclusiveness, and highlight advertising activities or discounts.
- Additional consumer: Data packet design plays an important role to make notice of potential customers. The well-designed packaging can highlight the goods on the shelves, and arrange clients to record and further check.
- Sustainability: Pack design also can play a role in sustainability efforts. Brands can use eco-friendly resources and design to reduce waste and promote e-waste, which can solve environmental protection consumers.
Package design in 2023
As time goes on, with the new design elements and functions, the trend tends to develop and change, leading to customer needs and technological progress. External factors may also be B.
The changes in economic or global events will affect the design trend of data packets in an unpredictable manner.
In 2023, the packaging design is supposed to be transformed in large -scale conversion.
Due to a rise of e-commerce and the growing competition in the retail niche, the business is looking for opportunities for innovation to stand out on shelves and online.
There is a list of trends that may affect the design of packaging design.
- Personalization: Through technological progress, the brand can now be packed personalized to satisfy personal preferences and tastes. The trend is expected to be dynamic in 2023.
- Retro design: Nostalgia is a powerful marketing tool. The brand uses this trend with a retro -style packaging design, which causes nostalgia and familiarity
- Adaptation: The adaptation is the growth trend of the retail industry, and the packaging design is no exception. The brand provides consumers with the opportunity to adjust the packaging through its own design, news, or pictures.
- Minimalism: In the information overflow, simple and clean packaging design, the brand’s information is conveyed in a simple way.
- Gleeping: Gleeping is an important part of the packaging design. In 2023, we can expect bold and more expressive works, causing people’s attention and conveying the brand’s personality.
- Geometric shape: Geometric shape is a multifunctional design element that can make the packaging design visual interest and complexity. Expect the geometric mode and shape in the next few years.
- Interactive packaging: new opportunities for brand research, and contact with interactive packaging with unique user experience. This may include augmented reality, QR code or gaming elements.
- Color blocking: Color blocking is a popular design technology that uses contrast colors to create a fearless and attractive design. The trend is expected to continue in 2023.
- Sustainability: Consumers have become more environmentally friendly. The brand reacts by introducing environmental packaging materials (such as biodegradable plastics, paper -based alternatives and reusable containers).
- Transparency: Consumers require a higher transparency of the brand, which expands to packaging. In 2023, we can expect transparent packaging to make consumers see internal products.
- Story: More and more brands use packaging as a tool to tell the story to establish an emotional connection with consumers. In the next few years, this trend may continue.
- Texture: After all, we can expect more brands to include texture in the packaging design of 2023. From the label of the flower to the surface of the tactile, texture is a good way to create a unique and unforgettable packaging design. The texture not only looks good, but also creates a touch experience for consumers, which makes the product more attractive and unforgettable.
All in all, packaging design is an area of continuous development, and it is constantly adapted to changing consumer needs and preferences. The above trend may affect the future of packaging design in 2023 and later.
Brands that maintain curves and take over these trends will be successful in the competitive market.
