How to build a marketing funnel through short videos?
Instagram is no longer going to promote Reels, YouTube has put short videos in the general feed, and TikTok has become less attracting. Does this mean that short videos will be watched less? Isabel Plotkina, an expert in integrated strategic
Contextual advertising
Contextual advertising is a type of online advertising that targets users based on the content they are currently viewing or searching for. It uses algorithms to analyze the context of a webpage and displays relevant ads to the user. This
AI in marketing
In the past few years, one digital marketing tool with almost limitless potential is gaining continuously more popularity. Artificial intelligence (AI) is fast becoming the digital marketing landscape. As companies realize the value of taking the lead in a competing
Call tracking
What is call tracking? Call tracking is a call tracking system that captures incoming calls, shows which ads the user saw before calling the company, and helps analyze the effectiveness of traffic channels. Call tracking is based on a chain
Promotion on Amazon: how to effectively promote products inside and outside of the platform
Amazon is the largest e-commerce platform in the world, it has captured the Google top for all ecommerce queries and its monthly traffic is more than 2.9B visitors. In this article, we will deal with the promotion of online stores
