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Автор: Селицкий Игорь

9 августа, 2022
What is key visual

Visual guide for business. It's about key visual design, which helps you see how certain elements, corporate colors, or logo visuals will look in an advertising company or website design. Before creating such a design, you need to study the

4 августа, 2022
What is Creative Strategy

In order for your marketing strategy to produce an effective result, you need to make a creative strategy. It consists of two parts: creative and strategic. The first stage is the teamwork of designers, copywriters, photographers, etc. Each of these

25 июля, 2022
Look, Touch, Feel: Experiential marketing

Try it for free, then buy a whole box. It's about experiential marketing that most effectively promotes a brand. Let’s remember when you went into a store and were given something to taste, use, look at for free. You felt

25 июля, 2022
Top 12 marketing channels 2022 -2023

Digital marketing channels help in comprehensive promotion of your business. Depending on the budget, niche and scale of the brand, there are different types of marketing channels to choose from. Choose some of them and get the result in the

24 июля, 2022
Digital channels in USA

Digital marketing channels are effective methods of business promotion in the online format. Every year, new tools for attracting an audience appear, so the popularity of digital marketing doesn’t decrease. It helps companies to create product value, attract the attention

21 июля, 2022
Brands in a crisis and thinking long term

An effective business component is a brand. If there is a successful image of the company, a successful promotion strategy, then the brand helps the business go through the crisis without major financial and reputational losses. It happens that the

21 июля, 2022
Brand book, logo book and guideline: main differences

The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and

20 июля, 2022
Which strategy will right for your brand: TikTok promotion

Short videos where teenagers dance, have fun and record it all on their phones. This platform was taken so lightly a few years ago. Nowadays TikTok has become one of the tools for business promotion. From big to small brands.

19 июля, 2022
Brand identity development

What is brand identity? It's what your brand is. This includes your positioning, values, and overall company personality. One of the first steps to product promotion is the development of branding graphic design. At this stage, you design the logo,

17 июля, 2022
How to improve search engine optimization: some SEO tips

Thematic content and search engine optimization is the key to successful site promotion. Both the selection of keywords and their distribution in the text affect the competent SEO optimization. How to do it? Get a set of tips that will