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Branding

4 августа, 2022
What is Creative Strategy

In order for your marketing strategy to produce an effective result, you need to make a creative strategy. It consists of two parts: creative and strategic. The first stage is the teamwork of designers, copywriters, photographers, etc. Each of these

21 июля, 2022
Brand book, logo book and guideline: main differences

The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and

19 июля, 2022
Brand identity development

What is brand identity? It's what your brand is. This includes your positioning, values, and overall company personality. One of the first steps to product promotion is the development of branding graphic design. At this stage, you design the logo,

19 мая, 2022
Marketing in business strategy

Marketing is one of the most important branches of the company's overall strategy, one of the important elements that is aimed to create and bring only those goods and services that meet consumers needs. "Marketing" has many definitions, but they