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Marketing in business strategy

Marketing is one of the most important branches of the company’s overall strategy, one of the important elements that is aimed to create and bring only those goods and services that meet consumers needs. «Marketing» has many definitions, but they all include 2 important points:

  • Achieving company goals;
  • Satisfying customers needs.

These principles form the basis of the marketing strategy. Marketing strategy is a set of principles which form marketing goals and implement them in a market environment. The marketing strategy also determines the speed of achieving business goals:

  • The growth rate of company’s profit
  • Stability of business growth

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