Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
Phone: +375 29 320-81-20
Task:To create a series of animation videos for the Belarusian State Centre for Accreditation
The Belarusian State Centre For Accreditation (BSCA) is a single accreditation body in our country. It carries out the accreditation of testing laboratories and certification bodies for assessing compliance with ISO standards in Belarus. Belarusian exporters apply to these conformity assessment bodies to obtain international certificates for work in the markets of foreign countries.
The specialists of the group of companies Concept faced a difficult task - to prepare a series of animated videos and printed materials on the activities of BSCA and the algorithm for obtaining international certificates in Belarus. This project is a multi-channel advertising campaign aimed at informing Belarusian exporters.
We analyzed the target audience and, based on its results, developed the style of the advertising campaign, its characters and locations. We have tried to remove complex terminology as much as possible and show the mechanics of actions with maximum clarity. It was no coincidence that we chose 2D vector animation for the production of videos, it is this animation that allows us to place a maximum of infographics in the frame and does not distract the viewer from the text component with additional special effects. You need to talk about complex things as simply as possible. Pastel colors of a simple background, a clear recognizable main character, light infographic icons - all this makes the video easy to follow, positive and intuitive.
On the basis of the design of the animation videos, informational promotional materials were subsequently developed - booklets and leaflets, radio commercials, as well as key visual effects for digital marketing. This project is an example of excellent information marketing in the B2B segment, taking into account the complexity of the information material and the emphasis on knowledge of the specifics.