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Task:Creation of a series of corporate calendars for the Belarusian Transport Insurance Bureau
A corporate calendar is a great tool to remind about a company, tell about it in more detail, show the advantages of the goods or services produced, but that's not all. A calendar is something that stays on the wall or desk in the office for the whole year and helps to create the mood for working days. When developing a set of calendars for the Belarusian Transport Insurance Bureau, there was just such a task.
2020 turned out to be a very difficult year, the borders were closed, and travel became a plan for later. And that's why to break out of dull everyday life to new bright colors was so important for everyone. The project consisted of the development of single sheet wall calendar, four piece wall calendar, horizontal table calendar and pocket calendars, united by a common theme - the most beautiful flower parks in the world. UAE, Australia, Singapore, the Netherlands - all of them are beautiful and original, each one attracts the eye and creates a special mood. The abundance of greenery on the visual creates harmony, and bright saturated colors bear positive mood. The visual of each month of wall and desk calendars are worth to be observed for a long time.
For the four piece wall calendar, an individual author's grid was developed, consonant with the general floral idea. Large flower heads located diagonally to each other add color and volume to the calendar grid. Calendar covers and advertising fields also use translucent flower and stem outlines to create a subtle yet sophisticated and interesting background.