Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
Phone: +375 29 320-81-20
Phone: +375 29 320-81-20
Development of corporate calendar for Belagroprombank
Task:Development of corporate calendar for Belagroprombank
Development of corporate calendar for BelagroprombankThe task for the group of companies Concept was the development of a corporate calendar was developed for one of the major Belarusian banks. A calendar concept won the competition of ideas. The main idea of the project was to create a calendar with the participation of children of employees and customers of the bank.
Calendar development went through several stages:
- develop an idea and slogan for every month,
- draw a design for each month,
- cast children,
- work out the design of clothes for each participant of the project
- design of locations for each month.
Belagroprombank is always attentive to its clients, every year it touches on a social topic in its gifts for customers and partners. We have proposed an important and important topic - children.
Initial stage: development of the concept, slogans and ideas of the corporate calendarThe bank has its own corporate character - Agrik. We decided to show how Agrik, interacting and teaching the children, achieves certain results and skills with them. Thus, he brings the main idea: Belagroprombank - an assistant bank, a friend bank.
We proposed 12 creative ideas that embody seasons of the year and a certain holiday, we developed the individual slogan for each month - the unity of children and Agrik, who represented the brand of the bank. In the course of work on the corporate calendar, a huge and fruitful preparation was carried out.
Next step: professional photographyA whole team of professionals worked on the project, starting from a stylist developing an individual image of every child, decorators who created each location as a separate element of a fairy tale, make-up artist, hairdresser, professional children's photographer and the team of the group of companies Concept. As a result - three full shooting days.
Models of the calendar are children of employees and customers of the bank. Participants of the photo shoot came from all over Belarus. Belagroprombank set us the task to surround all participants with care and attention. Each small participant and his parents received tasty and healthy food and a gift from the bank.
In spite the fact that all the pages of the calendar were pre-drawn and approved, during the photo shooting there were changes that were subsequently corrected at the post-production stage. After the photo session, we worked out each page of the calendar with additional elements. Since Agrik is a fictional creature, but no less important, a 3D model was developed for him with a drawing of each pose, position of the legs and arms.
The result of the work of the brand studio: design and printing of three types of corporate calendars
Specialists of the group of companies Concept embodied all the ideas and wishes of the Customer in three types of calendars:
- wall cross over calendar,
- wall 3 month cross over calendar,
- desk cross over calendar.
Project team of the Belagroprombank corporate calendar:
Project Manager - Isabella Plotkina
Creative Director - Inna Gurgurova
Leading designer of the project - Ekaterina Repina
3D modeling - Maxim Lebedev
Photographer – Ekaterina Yasinskaya
Stylist - Julia Kuzmenkova
Decorator - Maya Bagel
Make-up artist, hairdresser – Yulia Golovachenko
Location - Katafot studio, Smart studio