Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
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Task:Development of key visuals for various communication channels
As part of a long-term cooperation with the company Velcom, our studio was faced with the task of developing key visuals for various advertising campaigns.
All advertising campaigns were aimed at gradually changing the image of the company Velcom in the minds of consumers, as supplier of various innovative services and solutions, not only mobile communication services, all this should be fully seen in every visual.
Visuals were aimed for the following communication channels:
All visuals should be bright, juicy, attracting attention, but not overloaded. The main requirement is that they were easily adaptable to any communication channels. Particular attention is paid to the formats of outdoor advertising and the press, because there is its own specificity in technical requirements and restrictions on color reproduction.
There were also tasks for the development of universal visuals that would be used throughout the year and were not visually attached to any holidays, but at the same time should be attractive and clearly convey the essence of the advertising campaign.