Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
Phone: +375 29 320-81-20
Task:Develop packaging for instant coffee 3-in-1
Development of the packaging for instant coffee 3 in 1
One of the customers of the group of companies Concept was the famous Belarusian company Biarcom. It is one of the market leaders and is representative of the tea and coffee segment. For one of its San Coffee brands, Biarcom ordered the packaging design development for a new 3 in 1 instant coffee. It should be bright and interesting, attracting the attention of customers.
Creation of the unique coffee packaging design
In order to match modern design standards, the advertising agency experts analyzed the target audience and competitors' products. Based on the data obtained, an approximate layout of future packaging was compiled. Though the products are small-sized, they are most often placed at the box office in large stores. Therefore, the main task for specialists was to make the design colorful and attractive so that the products stood out among their analogues. It was also important to maintain brand awareness so as not to lose the loyalty of an already formed audience.
Design ideas for the San Coffee trademark 3-in-1 Coffee
As a result of research, marketers of the group of companies Concept have determined that packaging with a classic design is most in demand. It arouses more consumer confidence than options with overly bright prints and illustrations. A 3-in-1 coffee package is visually divided into two parts. Scattered grains of coffee are painted on one half, and the San Coffee logo is shown on their background. The second part of the package is made in plain colors. An interesting design decision was also the idea to portray a cup with aromatic coffee of different tastes: milk cappuccino, latte with froth, strong Americano, etc.
Where to order creative illustrations and visual effects?
Creating a modern packaging design is demanding task. The desire of the buyer to purchase the goods depends on how attractive they are. An elegant, stylish and pleasant design is paid more attention, and so they put the product in the shopping basket. The group of companies Concept also develops colorful illustrations and creates visual effects. If you want to order business cards or other printing products with an unusual design, then you should definitely contact the group of companies Concept!