Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
Phone: +375 29 320-81-20
Task:Design of commercial equipment and POS materials for LLC Bobruisk Brovar
Сreating bright POS materials
The company "Bobruisk Brovar" is a large holding company that combines the large enterprises Oasis and Heineken. One of the many brands produced by these brands are juices and nectars by TM “Sochny” and baby food by TM “Bambolina”. To expand the target audience and attract new consumers to these products, the company management made a decision - it is necessary to develop new POS materials. With this task the brand representatives turned to the group of companies Concept.
Creative design for new brands
The choice of the consumer depends on how interesting and unusual the design will turn out. If the product of the brand can attract the consumer’s attention from the first seconds, then the color scheme and originality of the package can significantly increase the sales and popularity of the brand.
Corporate identity of trademarks formed the basis of design. Bright and juicy fruits were chosen as a key visual for drinks. The competitive advantage of baby food products is bright colors, images with a children's theme.
The design of POS materials fully conveyed the main idea of brands and their features. Concept specialists also helped introduce the new design into the overall advertising concept, and also worked additionally on the design of points of sale.
Creation of POS-materials, landing pages, promotional sites and not only
The result of the joint work completely satisfied the customer. All requirements and wishes were taken into account, the design of POS materials turned out to be effective and bright.
Advertising is the engine of trade, and specialists from the group of companies Concept are well aware of this. We can handle projects of any complexity and embody any idea into reality. Address our managers, and you will find out that our services are affordable for anyone.