Development of the logo and corporate identity of the forwarding company

Concept group

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Phone: +375 29 320-81-20

Development of the logo and corporate identity of the forwarding company

Task:

Development of the logo and corporate identity of the forwarding company
Development of the logo and corporate identity of the forwarding company
Development of the logo and corporate identity of the forwarding company
Development of the logo and corporate identity of the forwarding company
Development of the logo and corporate identity of the forwarding company
Development of the logo and corporate identity of the forwarding company

Solution:

The logo and corporate identity was developed for one of the divisions of the international carrier AvtoLitexpress. City Post division is engaged in intra city traffic. Its strengths are speed, clarity, punctuality. This was fundamental in creating a corporate identity.
The logo reflected the main direction of the division intercity transportation. Combining the letters "C" and "P", we showed city ornate streets, and the graphic element "arrow" at the same time emphasized the speed and clarity of the City Post. To complete a symmetrical, integral composition, the selected font allowed with a laconic strict lettering that reflects the qualities and values ​​of the company. In order to preserve the continuity and recognition of the brand, we retained the corporate colors of the head company: red and black, and added a white color for a fresh look.