Design of packaging for cookies

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Design of packaging for cookies

Task:

To develop a package for a new biscuit series with chocolate for the mid-price segment of the market
Design of packaging for cookies
Design of packaging for cookies

Solution:


Our full cycle advertising agency has developed packaging for a series of confectionery products - a sandwich cookie with chocolate.

The colors of the package were chosen based on the taste of the product. A rich and noble shade of brown together with a contrasting white color creates a harmonious and dynamic design of the package. To give the product a favorable presentation, we created 3D models of cookies and chocolate.

Designed packaging has a number of marketing advantages:
- the packaging design is simple and easy to read, which facilitates brand identification for people with disabilities;
- highly detailed high-quality 3D graphics corresponds to the latest trends in packaging design;
- well-designed color scheme of packaging allowed to identify visually important information;
- styling the logo for a chocolate series of packaging.