Packaging design within the complex rebranding of JSC "Lidalakokraska"

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Packaging design within the complex rebranding of JSC "Lidalakokraska"

Задача:

To develop a new design of a line of paints from naming to printing
Packaging design within the complex rebranding of JSC "Lidalakokraska"
Packaging design within the complex rebranding of JSC "Lidalakokraska"
Packaging design within the complex rebranding of JSC "Lidalakokraska"
Packaging design within the complex rebranding of JSC "Lidalakokraska"

Решение:

Complex rebranding of one of the leading enterprises of the republic in the field of production of paint and varnish materials.

After working on the corporate identity of the company as part of complex rebranding of the company We have redesigned the packaging of the whole product line.

The development of the design of the line of paint and varnish labels consisted of several stages:
• product naming for the main product lines
• creation of general concept designs of category packages,
• design of the concept for various types of product line,
• adaptation of labels to other sizes.

The whole line of developed labels for enamels differs informatively among themselves, but nevertheless the studio "Concept" created a universal, harmonious design.

Intuitive background images make the choice of enamel simple for the target audience. The work included the development of branded icons for all types of paint and varnish products, which simplify the choice of the necessary enamel.

The design of the labels turned out bright, stylish, but at the same time in the general style, standing out on the shelf among the competitors.