Logo and corporate character for the network of children's shops

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Logo and corporate character for the network of children's shops

Task:

To develop a trademark and corporate character for a network of children's shops
Logo and corporate character for the network of children's shops
Logo and corporate character for the network of children's shops
Logo and corporate character for the network of children's shops
Logo and corporate character for the network of children's shops
Logo and corporate character for the network of children's shops

Solution:

"Kindi" - children's toys store.
The task: to develop a character, logo and corporate identity of the children's store.
When buying children's products most mothers perfectly remember the corporate style of the store.
Therefore, the main visual should be done in such a way that it is favorably associated with the product.
Stage 1 - the character. The idea of the character is based on the playful character of the wild beast. If the child already knows what a dog, a elephant or a bear looks like, then he will be happy to meet their images on the packaging of children's goods, toys. Such a character format will cause the most positive emotions not only in children, but also in parents. The character can invite customers to the store and will soon be loved and remembered. And when you need to buy another toy, both the child and the adult will choose a store with an already familiar and native hero.
Stage 2 - the logo. The developed unique font writing is in perfect harmony with the corporate character. Rounded bright font carries the emotional message of friendliness and optimism. Such a presentation of the trademark and font inscription will attract attention due to the unusual appearance, raise the level of memorability and recognition of the company. The logo is suitable for both a store sign, printed materials, labels, and for online store design.