Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
Phone: +375 29 320-81-20
Task:Design of a product catalogue brochure
Brochure design for one of the largest confectionery factories in Belarus
Factory “Kommunarka” is one of the largest manufacturers of confectionery in the Republic of Belarus. And if we talk about chocolate products, then "Alenka" chocolate bar has become a hit of the Soviet era and to this day does not lose its popularity.
Creation of a brochure to promote the brand " Beloved Alenka"
Maintaining the brand, the company “Kommunarka” turned to the group of companies Concept to develop a product brochure design. Subsequently, many different options were proposed, embodying the beloved and well-known brand that has its own story. And it was decided to display all its significance, using the transition from black and white to color photographs. Showing its development, we remind the consumer that the chocolate products "Beloved Alenka" - a taste familiar from childhood! Using neutral colors, the brochure design was very concise.
Specially for this brochure, 3D models of chocolate products were developed. In order to emphasize the taste, brightness and originality of “Beloved Alenka”, the brochure's design vector was aimed at restrained chic, thereby the products do not disappear against the background of the used color solutions and the chosen style.
Where to order brochure design
The professional approach of our specialists is a guarantee of fruitful cooperation and good result. If you want to order the design of brochures, and other advertising printing - contact us. We work in Minsk, Gomel and Moscow.