Concept groupГруппа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
Phone: +375 29 320-81-20
Task:To develop a new line of drinking water for the European market
Creative design studio "Concept" has been put several tasks:
1) logo design of a new product brand (drinking water with active elements);
2) creating a design concept of a label with a focus on the European market sales.
Proceeding from the tasks in the development of the label for drinking water, special attention was paid to the brand, which would be noticeable, easy to read and visually memorized. So there was a logo "vitamin aqua" with a clearly expressed basic property of water - vitamin.
In the visual labels were used juicy berries and fruits in water splashes. Such a vivid representation of tastes warms up thirst, motivates a potential buyer to action. Vitamin components of the beverage are indicated on the front of the label, clearly marked in a stylized bubble.
As a result of the work carried out a holistic design of the drinking water label was obtained, which carries the idea of naturalness, utility and relevance in the modern world.