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Corporate rebranding production holding


This company is a major player in several industries. Years of experience and quality products have formed the image of a reliable partner and supplier. Working with a company of this level is a big responsibility for CMCG.


The real brand of the company ceased to meet the high corporate needs of the company and its current business status. Company’s management turned to CMCG team.
They set the task of carrying out a corporate rebranding and refreshing the logo. There was also a need to develop a new corporate identity for the company and to adapt it for the development of advertising, souvenirs and digital promotion.


In order to create a new corporate identity, our team:


  • • Carefully researched the current style of the company;
  • • Studied company’s development history and products;
  • • Conducted interviews with company management and employees.


After studing the information, our design team quickly developed new corporate brand and created a guide for its usage.


The brand logo is a classic combination of a brand name (consists of the first letters of the company name) on the left,  and a font part with a descriptor on the right. The font in the new logo is made with straight, strict lines and the consumer associates with modern, industrial, innovative production (in compare with the old version).


While developing a brand guide, our team sought to reveal the main idea of ​​​​the existence of the company, its identity and mission: the introduction of high-tech solutions into production to optimize production costs and improve the quality of products.
The color scheme of the style is sustained in a bright combination of deep purple-blue and burgundy, steel gray is chosen as an additional tone.

Burgundy color symbolizes solidity, strength and activity, rich purple-blue — constancy and confidence, steel — technical equipment and progress.


From the point of view of color psychology, the selected shades subconsciously guarantee customers high quality products.

Corporate brand identity was developed for:


  • — Displays in online space
  • — Decoration of offices and other premises of the company
  • — Advertising on outdoor media (billboards, light posters)
  • — Printed materials (including personalized business cards, stickers on envelopes, postcards, business card holders, wall and table calendars, booklets, leaflets, catalogs and other advertising, souvenir and corporate products).


The client was satisfied with the result and noted the well-coordinated and fast work of the CMCG team.

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