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NY food delivery brand

Goal

We were approached by a New York-based express food delivery company. They wanted to develop brand strategy and promotion strategy. The main requirement: it is necessary to take into account the key advantages of the delivery service. These advantages are: speed, preservation of food quality (warmth, smells, etc.), polite staff.

Challenge

We immediately started the project. We have divided it into stages for the convenience of its implementation:

 

  1. Consumers research, identifying of preferences, creating a portrait of the audience.
  2. Studying competitors, their services and capabilities.
  3. Received data research, development of a brand promotion strategy.
  4. Creation of key visuals, design and branding of promotional materials.

Solution

We carefully studied the real and potential customers of the service at the very first moment. We determined their preferences, lifestyle, daily routine. We found out how much time they spend at home and in their offices, where they order food, how long they are willing to wait for delivery, and other features. Based on the data obtained, we compiled a detailed portrait of the target customer.


In addition to potential customers, we also researched the competitive environment. During stydying, we established the main advantages of the product, the strengths and weaknesses of the brand. This allowed us to highlight the key features of the service and the company’s unique selling proposition.

Result

Having studied all the received and processed data, our team of brand managers developed a long-term brand strategy for the client. While developing the strategy, we placed the main emphasis on the following advantages of the client:

 

  • • Speed ​​of food delivery (this is one of the company’s key advantages over competitors)
  • • Reliability of packaging and preservation of all properties of dishes upon delivery
  • • Positive attitude of the team and polite treatment of customers.


This data also formed the basis for the development of bright visuals that emphasized the advantages of the company. The basis was a combination of orange, white and green colors with the dominance of orange. The orange arrow symbolizes the fastest and shortest path that couriers use when delivering food to customers. In this context, orange symbolizes speed. All visuals were created universal, which allows you to brand anything. Today we have placed the brand in new colors on:

 

  • – Promotional materials
  • – Road transport
  • – Containers, backpacks and courier uniforms.

 

Please note that all these visuals can be easily used in digital promotion.

The client noted the professional qualities of our team and the speed of the project. We hope that this is the beginning of a long and effective cooperation.

  • DATE
    2021
  • Client
    Delivos, NY
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