Promotion of one of the products of the World Bank for the European market
Client
International accreditation system of World Bank Group that carries out accreditation of testing laboratories and certification bodies for assessing compliance with ISO standards
Goal
The CMCG team faced a difficult task – to prepare a series of short videos and printed materials about the activities of the International accreditation system and the algorithm for obtaining international certificates. This project is a multi-channel advertising campaign aimed at informing exporters.
Solution
We conducted an analysis of the target audience and, based on its results, developed the advertising campaign style, its characters and locations. We tried to remove complex terminology as much as possible and show the key actions with maximum visual expression. For the production of commercials, it was no coincidence that we chose 2D vector animation, as it allows to place a maximum of infographics on camera and doesn’t distract the viewer from the text by additional special effects. Difficult things should be said as simply as possible. Pastel colors of a simple background, an understandable recognizable main character, light infographic icons – all these make the video easy to watch, positive and intuitive.
Based on the design of short videos, we also developed information promotional materials – booklets and flyers, radio commercials, as well as key visual effects for digital marketing.
Result
This project is an example of excellent informational marketing in the B2B segment, taking into account the complexity of the informational specifics.
Brand positioning and brand strategy developement of a real estate agency in Detroit. Development of visual images
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.