Give us a call

Rebranding and repositioning of an engineering company

Client

The engineering company that makes the design and exterior

Goal

Sooner or later, every company needs to change the old logo design and corporate identity, or even create a new brand from scratch. The old design is morally obsolete, and it is necessary to breathe new life into it, make it more competitive and effective in order to attract new customers and retain old ones. The company needed a new look at its brand. So the goal was to rebrand an engineering company.

Solution

Development of a logo and corporate identity, taking into account the characteristics of the company.

The company is engaged in the development of design and exterior. This had to be reflected in the logo and corporate identity. As a basis our team used a cold chord – a combination of steel, dark blue and white shades. When developing the logo, we used a visual special effect called “gradient” – a smooth blend of color shades.

A Logobook and a Brandbook were also developed for client’s convenience. The Logobook clearly demonstrates the possibilities of the new logo: how it looks on various media, what spelling is acceptable and what is not. The Brandbook has become a guide for the company on the correct use of corporate identity.

Result

All Client’s wishes were taken into account so the new corporate identity and logo emphasize the importance of the company’s activities.

  • DATE
    2021
  • Client
    VIVA