Give us a call

Social multichannel digital campaign for European region

Client

It’s an International educational project “Taglit”, a ten-day tour to Israel for people with Jewish roots. The peculiarity of the tour is that this is a gift “by birthright” for all participants. The project participants get acquainted with places related to the history of the Jewish people and the sights of Israel.

Goal

The advertising campaign to get applications for the registration form on the Client’s website.

Solution

In this case we needed an integrated approach, we thought over the marketing funnel and implemented it in the following way.

In order to attract traffic, we connected the following channels:

  • contextual advertising
  • targeted advertising on social networks (Instagram, Facebook)
  • articles
  • bloggers – purchase of advertising posts,
  • public – purchase of advertising posts

Channel “Article” – we were faced with the task of fulfilling the KPI of 3000 article views for the entire period. We posted two articles, got 10,966 views, and exceeded KPI

Channel “Targeted advertising” – after the articles were published,  we launched campaigns on social networks: Instagram, Facebook. We made 2 working links: part of the traffic led to articles on websites, the second part led directly to the registration form.

Channel “Contextual advertising” – KMS was launched.

Channel “Bloggers” – advertising posts were posted by 2 bloggers

Result

Articles and targeted advertising were the most effective channels. As a result, 120 applications for the program were received. All work was completed in the agreed deadline. 

  • DATE
    2021
  • Client
    Taglit, Israel