Client
It’s an International educational project “Taglit”, a ten-day tour to Israel for people with Jewish roots. The peculiarity of the tour is that this is a gift “by birthright” for all participants. The project participants get acquainted with places related to the history of the Jewish people and the sights of Israel.
Goal
The advertising campaign to get applications for the registration form on the Client’s website.
Solution
In this case we needed an integrated approach, we thought over the marketing funnel and implemented it in the following way.
In order to attract traffic, we connected the following channels:
- contextual advertising
- targeted advertising on social networks (Instagram, Facebook)
- articles
- bloggers – purchase of advertising posts,
- public – purchase of advertising posts
Channel “Article” – we were faced with the task of fulfilling the KPI of 3000 article views for the entire period. We posted two articles, got 10,966 views, and exceeded KPI
Channel “Targeted advertising” – after the articles were published, we launched campaigns on social networks: Instagram, Facebook. We made 2 working links: part of the traffic led to articles on websites, the second part led directly to the registration form.
Channel “Contextual advertising” – KMS was launched.
Channel “Bloggers” – advertising posts were posted by 2 bloggers
Result
Articles and targeted advertising were the most effective channels. As a result, 120 applications for the program were received. All work was completed in the agreed deadline.
DATE
2021Client
Taglit, Israel
Related Project
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Branding and promotion strategy for postal delivery service. Creative design of key visuals
