Visual identity for chain store BrandStore.
Client
The retail store company. The CMCG team has been working with them for the first time. Professional marketer, clear terms of reference, prompt communication.
Goal
- to provide a comprehensive visual identity
- to create an emotional impression
- to inform about the nature of the brand and services/products offered
- to unify different aspects of a business through consistent visuals
Solution
Based on the strategy and wishes of the client, we developed key visuals. A special visual style — simple, understandable for any person. The whole tone of communication and creative visuals was aimed at creating an endless source of positive emotions.
Our team created:
Visuals for online and offline product promotion, universal visuals that can be used in any communication channel
Trademark
Company logo
Corporate colors
Corporate fonts
Result
All work was completed in the shortest possible time. Client remained satisfied with the result.
DATE
2021Client
BrandStore UK






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