Businesses can use TikTok to advertise, just like any other social media platform. Advertising is a great way to attract new audiences and gain new customers. TikTok ads are user-friendly and offer multiple ways to engage audiences.
As we have been promoting businesses on TikTok for a while, I often hear objections that there are no sales on TikTok. However, after I mention three cases, the objection usually goes away. Here are the cases:
As we have been promoting businesses on TikTok for a while, I often hear objections that there are no sales on TikTok. However, after I mention three cases, the objection usually goes away. Here are the cases:
- A luxury property housing estate – 5 million reach in the first month, 15% increase for cottages viewing.
- Cardiology Medical Center – the center sold a complex and expensive operation within the first two weeks of running an account to a 60-year-old man who saw a video on Tik Tok about the operation he needed (prostate artery embolization).
- Car brand – In 2 months, 15 million views, 44k profile visits, test drives and service applications have increased by 10% (of the total), plus 10% growth in the sale of second hand cars thanks to Tik Tok applications plus 5% growth in service applications, Instagram and YouTube account growth due to short videos (doubles from Tik Tok).
But to get your business noticed by millions of users worldwide, you’ll need to take advantage of TikTok’s creative tools and features. Being present on TikTok – or any social platform for that matter – isn’t enough.
Here are the arguments why you need to start right now
- As TikTok’s competition grows, there is more expert content, and it is harder to gain an audience without advertising. While there’s still an opportunity to grow without advertising, it’s worth using it.
- It is also possible to duplicate content to Instagram Reels and YouTube shorts, which increases accounts’ growth without advertisements and brands’ reach without investing in targeting. Different channels reach different audiences.
- Since this is video production, not paid advertising, there is no ad tax. You save money.
The need for Tik Tok should be determined by each business, usually those who doubt start after their rivals succeed. This can be observed in many industries.
I will share my key takeaways of working with Tik Tok, from the agency point of view:
👌🏻 In certain areas, you don’t need to constantly scrape the barrel: health (doctors can endlessly share information), recipes, beauty, etc. If you don’t have anything to say, it will be difficult for you to simply use trends and compete with everyone within them.
👌🏻 Tik Tok influencer marketing is also an interesting thing, since not everyone does it yet, so there are many opportunities. We have a few major bloggers who target a Russian audience, so we have to work with averages as well. Even if there is no brand presence on Tik Tok, we often go under the advertising cabinet.
👌🏻 My personal pain: most people follow trends only, don’t build their communications, don’t look for cool actors, and don’t write scripts that are memorable and stand out from the crowd. As a result, with the same trends and contexts, everyone looks the same in the niche – the only way to compete is to have advertising budgets.
👌🏻Tik Tok is an excellent platform for getting more involvement in advertising cabinets if you have a couple of videos, even if you don’t have an account.
👌🏻 There are a lot of restrictions and they are tough. Not all niches fit in, we have struggled to figure it out.
👌🏻 Generally, it is important to understand the context of Tik Tok for running Instagram as well. There is a slight difference between reels and Tik Tok, but the ideas in both are the same.
With Tik Tok, the budgets are huge and very expensive, if you don’t actually do it yourself.
Isabella Plotkina
@bellaudrive
Development Director of Concept Group
