Successful branding starts with CMCG
We can help you stand
out from
competitors
Brand identity for your business
Create a unique brand identity with
Concept Marketing and Communication Group
Strategy
Creating a brand strategy, we combine aspects such as authenticity, individuality, reputation and unique selling proposition into a single concept. We define core values, make positioning, identify clients profile, create visual identity, make communication strategy.
Positioning
CMCG team is working on brand positioning in order to highlight your product and brand in the market and form a positive opinion among target audience.
Differentiation
We develop unique brand features, identify attractive and beneficial differences for the consumer. This will allow you to successfully differentiate yourself from your competitors.
What is brand identity
The color, logo, character or tone of voice is what sets businesses around the world together. Today, the global market is so overloaded with small businesses that it is difficult to talk about brand identity.
Most people think that this is enough to invest in advertising and promote business. However, if the company has not developed a brand identity – has not invested in it, then such a business will be little different from competitors. Creating a brand identity – a set of mission, brand vision, as well as the formation of its values and priorities. Simply put, this is how a potential customer will perceive your brand.
The mission is the perspective of brand identity development (raising the culture among young people), and the mission is a global goal (such as reducing the use of plastic). We will add about the values of the new reality, and the basis for the development of business strategy will emerge.
Types of strategies we work with
- Product/Service Branding
- Corporate Branding
- Co-Branding
- Online Branding
- Personal Branding
CMCG Brand identity services
Brand idea
What does every owner need to know when starting a business? This is about how the brand will work for the customer. Product and audience analysis is the first thing to do. The main stages before creating a brand identity:
- understanding the needs and pains of clients;
- brand story;
- communication channels and unique tone of voice;
- brand identity personality: logo, color, typography, etc.
Market research
The next step is to analyze the target audience. For what? You need to imagine a potential customer: know his preferences, understand why he may not buy and have arguments to sell your product or service. Also, this analysis helps to identify consumer pain: the greatest fears, experiences or stereotypes that do not lead a person to buy. You know about the pain, you sell more confidently.
Explore the market. Want to create a real estate brand identity? Find out who your competitors are: analyze why they are better than your company, how they attract people to shop, identify the main difference from your business. In addition, you need to study the demand of the audience for your services. Why do people buy this service? How often and where? You need to determine how relevant your product is to people. After this analysis, it will be easier to form a sales funnel and influence a potential customer.
Unique value proposition
Be unique. “There is no such thing anywhere on the market”. It’s about the unique trade offer of your brand. In other words, an unusual fact about a brand that is defining brand identity. Which UVP increases sales? When there is a demand for a product, the offer is the most advantageous for the customer among other competitors. In this case, the person will buy your product or service.
Most people think that this is enough to invest in advertising and promote business. However, if the company has not developed a brand identity – has not invested in it, then such a business will be little different from competitors. Creating a brand identity – a set of mission, brand vision, as well as the formation of its values and priorities.
Simply put, this is how a potential customer will perceive your brand. The mission is the perspective of brand identity development, raising the culture among young people, and the mission is a global goal, such as reducing the use of plastic. We will add about the values of the new reality, and the basis for the development of brand strategy will emerge.
Brand strategy
Successful business start-up is a clear brand identity strategy
Strategy = action plan. This is a step-by-step complex that determines the vector of brand development. The standard strategy has four stages: defining the target audience, developing the brand voice, working with potential customer objections, working on values and company goals.
Visual identity
The brand identity visual affects not only sales, but also the reputation of the business.
Color is what a person thinks firstly when he mentions a certain brand. Coca-Cola – red, Nike – black, Milka – purple. Color is not just a visual part of the strategy, but also the image, values, positioning, which the brand transmits through the visual “channel”.
Communication with the audience
Communication with the audience is not just the tone in which the brand communicates with the customer. These are the meanings that tell about the product, convey the values of the brand. The most effective method of influence is storytelling. A typical story that happened to everyone at least once in my life. Insights are added not only to advertisements, but also to posts or stories. In this way, the brand identity marketing attracts the attention of different audiences and increases sales.
3 reasons to choose CMCG team
Communication with the audience is not just the tone in which the brand communicates with the customer. These are the meanings that tell about the product, convey the values of the brand. The most effective method of influence is storytelling. A typical story that happened to everyone at least once in my life. Insights are added not only to advertisements, but also to posts or stories. In this way, the brand identity marketing attracts the attention of different audiences and increases sales.
Less stress,
more results
You don't have to follow every process of building a brand. Give yourself time for creativity and business meetings, and our team the opportunity to create a successful strategy.
Strategy that sells your brand:
Get a clear plan of work to increase sales.
Brand awareness among audience
Your brand will appear on various platforms to become recognizable in the market in the short term
Positioning of a brand
Positioning, NOT position. These two concepts are not identical, because positioning is a brand personality or a certain image. For example, the “new luxury” is the positioning of the Tesla brand. It’s about state-of-the-art functionality, comfort and the “smart car” method. The position is to preserve the environment, relax while driving, etc.
Several aspects of positioning: characteristics of the target group, the advantages of the brand (uniqueness), comparison with competitors and brand identity price. Usually a marketer works on this: from the description of internal processes to the partnership format of cooperation. Only then will the business function successfully in the market, because the online and offline brand identity will work to make the business recognizable.
Visual part of brand identity
Brand identity is a set of images that form the impression of business. This is an important balance of design and harmony of all components. This includes the logo, branded elements and the visual part of social networks, websites and more. In addition, our team will develop a successful brand book that will sell your brand and make it recognizable in the market.
Deal with business
It doesn’t matter: you want to develop a brand identity for a real estate or restaurant. The results are not affected by the size of the shares, the number of employees or the niche. So CMCG can easily develop a strategy for different businesses:
CMCG team work with:
Add a system to the formation of brand identity and then your brand will be recognizable in the global market. Remember about consumer psychology: people buy emotion, not a new car, desk or smartphone. If you think about a potential customer, the options for a successful business start will increase many times over.
D
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Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.
Edie Jamwel
CEO, MoverteWe made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.
O. N. Moloney
Operating partnerWir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.
Brown Herry
Brand manager, Danone
