Give us a call

Brandbook: strategy,
brand positioning by CMCG

Trust professionals! Create your brandbook with
Concept Marketing and Digital Group
If you work on the concept of business and not invest money in advertising without meaning, then your brand will confidently
join the world market.

We help to growth brand value

We will create your brand book that fully reflects the concept of your business.

Positioning

Define the positioning of the brand: its target audience, uniqueness and difference from competitors. This will help create the image and offer of the brand.

Creative​

Create a brand book from 0 that will affect sales. From brand history to advertising packages.

Strategy

Develop a brand strategy that will attract the attention of potential customers. A successful business development plan shapes the consumer’s consciousness and motivation to choose your product or service.

CMCG Brandbrook creation

 

Brand philosophy

 

These are the basic principles that lead the customer to the brand. Target audience analysis helps to develop a philosophy that is similar in spirit to buyers. It’s about business culture, values ​​and traditions. Philosophy has several stages: the first impression of the product, the value of this product, the attitude to the buyer through the product and the positioning of the company itself. Only then will such a philosophy be heard by a large audience.

 

Vision, mission, goals

 

One of the fatal mistakes of brands is to create a corporate visual style guide at launch. In fact, the brand book is the basis for launching a brand with all the important rules and features that distinguish it from competing companies. This requires an in-depth analysis of the target audience: you will know the needs, interests and pains of potential buyers. The next step is to determine the features of the brand that will meet the needs of the audience. These steps will help define the vision, mission and goals of the brand.

 

 

 

Brand positioning

What is included in a marketing brand book? Business positioning. That is, the creation of a certain image in the minds of consumers. It doesn’t matter what your product, service or expert is. Positioning itself will allow you to establish contact with the audience and build trust in your business. See and remember that after successful positioning you:

  • form the values ​​of the brand;
  • create positive associations;
  • prepare the product for business scaling.
Heineken offline ads

Brand strategy

Oily offline ads

What is included in a marketing brand book? Business positioning. That is, the creation of a certain image in the minds of consumers. It doesn’t matter what your product, service or expert is. Positioning itself will allow you to establish contact with the audience and build trust in your business. See and remember that after successful positioning you:

  • form the values ​​of the brand;
  • create positive associations;
  • prepare the product for business scaling.

Visual part

What is in the “bible” of the brand? Clear explanation of corporate identity: logo, colors, photos, fonts, etc. This is not just a book with pages to present to partners and forget. Brand books are an opportunity to identify a business, make it unique and recognizable in the market. By the way, successful brand books are the basis for effective sales.

 

“The logo doesn’t reflect the positioning of the brand, and the choice of color is unreasonable”. This is the case when the business is not coordinated. So the brand book is to preserve the integrity of the brand. Don’t have a step-by-step plan? Write everything from 0 to implementation, but it is better to contact the team of marketers. You will not lose money and minimize reputational risks, but you will have a clear plan for your business.

branding

Defined the mission of the brand, chose the identity of the business. The next step is a color palette. Color is the first association about a brand. For example, McDonald’s – red and yellow, Nike – black and so on. Identity as a brand style guide design. There must be clear arguments as to why this color reflects the values ​​of your brand.

color palette

In addition, the brand voice will set you apart from the competition. This is how you greet the consumer, how you conduct the dialogue, in what tone. Usually, brands create special  phrases, words to stand out in the market. This is one of the most effective methods of becoming a recognizable business. In particular, all those aspects are part of the corporate identity guide.

Corporate and advertising part

A big company is a big responsibility. Therefore, management must establish corporate governance. All this is prescribed in the corporate identity manual. The team of specialists determines the mechanism of control over management, involvement of partnerships, etc. Also form the functions of each member of the company and prescribe different scenarios of cooperation.

 

How to sell without losing money? Use the results you got from the corporate identity guide. Advertising is not about a good picture, but about quality visuals, successful offers and successful texts.

brand book examples

Choose Concept Marketing Communication Group team

Saving time

A successful brand book takes from a month of time and work every day

Cost minimization

You don’t have a full idea of ​​the brand without clear visualization, and it's all extra money;

Unique brandbook

A brand book is the creation of an exclusive business, and without it, it is a minimization of brand recognition.

Necessity of a interactive brandbook

Interactive brand books are more effective than printed ones. This way you will have a clearer understanding of the visual component of the business, you will feel better the positioning and the vibe that will come from the business. For example, the Apple brand book is an online brand manual. As accessible and concise as possible, it seems that you become a member of the Apple team for a moment. 


Brandbook digital is the preservation of brand integrity and the first step in strategy development. Don’t have a step-by-step plan? Write everything from 0 to implementation, but it is better to contact CMCG branding team.

Deal with business

Our team creates unique brand book that attracts potential customers for: 

it business
IT (including StartUps)
e-commerce
E-commerce
restaurant business
HoReCa
banking business
Banking
industry
Heavy industry
retail
Retail
D
U
What Our Customers  Say. What Our Customers  Say. What Our Customers  Say. What Our Customers  Say.

What Our Customers
Say.

Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.

Edie Jamwel
Edie Jamwel
CEO, Moverte

We made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.

O. N. Moloney
O. N. Moloney
Operating partner

Wir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.

Brown Herry
Brown Herry
Brand manager, Danone
pr for dubai expo