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Instagram marketing

CMCG provides instagram account promotion and advertising.
Insta-strategy, which works

Hundreds of successful clients insta-projects

Promote your business in one of the most popular social networks in the world. 

 

We’ll make it easy and efficient.

Strategy

Do you want to get the most out of contextual advertising? Our experts will develop an effective PPC strategy based on the client’s business goals. 

 

We carefully study the client’s business, analyze market and competitors, compare different channels and strategies in order to make the best solution.

Visual

While working with an advertising campaign, we do the following: 

 

Setting up an account, collecting keywords, setting campaign goals, launching a campaign, generating reports.

Targeting

All KPIs and parameters of advertising are agreed with the client. 

 

We take into account only those parameters that are necessary to measure the effectiveness of a particular campaign.

Why Instagram is so important?

 

According to the latest marketing research, Instagram has over 2 billion monthly active users. And more than 500 million of them visit this application every day. What does it mean for business?

 

Hence, promoting your Instagram account is the best choice for presenting your product or service on the leading and continuously developing social network.

 

This option is perfect for building a sustainable positive brand image, creating an additional communication channel with potential and current customers, and, of course, increasing the number of leads and sales. The CMCG complex digital agency is ready to become your trusted partner in Instagram campaigns.

 

 

How do we work?

 

CMCG is interested in clients’ benefits: we set up a personalized strategy for any kind of business according to SMART goals and financial capabilities. We regularly experiment with ad formats, turn off inefficient solutions, and scale effective creatives. 

 

The CMCG agency team has a current complement of designers and video production specialists.

 

We are setting up the most efficient budget spending for the entire period of advertising display so that the cost of paid promotion on Instagram becomes optimized. After 10+ years working in such spheres as healthcare, real estate, e-commerce, and IT, you can rely on guaranteed results and transparency of achievements from our side.

 

 

Visual graphics, videos, and text ads are shown to your potential buyers in the search and display networks, as well as in mobile applications. You don’t need to think about: CMCG team delivers design and copywriting services too.

5 Reasons to Use Instagram Ads

Every business owner or founder understands the importance of the brand’s Instagram promotion. Let’s take a closer look at how you can benefit from choosing this social platform as a communication and advertising channel.

Reason 1: Selling goods and services to almost any business niche

Whether you provide immaterial services, such as IT, or sell to B2B or B2C clients, you have every opportunity to turn Instagram into a full-fledged source of lead generation, both organic and paid. Even if there’s a long transaction cycle or decision-making, you can use Instagram as a information platform for building brand loyalty even without direct sales.

Reason 2 Continuous development

Facebook is constantly being modified and updated. There are new features that allow you to promote your product more efficiently. Algorithms are improving all the time for better outreach, better targeting, and better conversions. New opportunities for analytical and posting functionality appear for increasing the results of your business goals.

Reason 3: Wide targeting settings

Instagram ads network has high accuracy in targeting potential customers. You can perform conversion actions by setting up ads based on various geographic and sociodemographic criteria. Instagram gives the business an opportunity to view ads on the selected device and its model.

Reason 4: Extensive analytics

Business accounts also have access to analytics that provide useful statistics to make data-driven decisions. You can evaluate which posts are viewed the most, at what time of day, how and when subscribers click on links, and much more. Statistics allow you to build a successful content strategy and evaluate the return on investment.

Reason 5: No limitations

An important distinguishing feature of the social network is that popular blocker applications have not yet learned how to hide its ads. Paid publications differ from posts in the feed only by a small addition "advertising", which excludes even the possibility of banner blindness.

Preparation will be required in order to conduct a successful advertising campaign. First, our team needs to create promotional images or videos, set up counters, select a semantic core, and research the target audience. It’s worth considering that a highly qualified contextualist can set a number of requirements for a landing page in order to improve the conversion of traffic into real sales.

CMCG uses different types of strategies for B2B and B2C

The Instagram functions allow you to draw conclusions about the work of the company, find out the opinions of consumers about your product, and their preferences, in order to plan the assortment and conduct various promotions. It seems to be like it fits only the B2C business model, but in fact, behind any B2B cooperation lies «person-to-person» communication.

 

Choosing a strategy depends on the specifics of your company:

B2B communication is aimed at a business audience with a specific TOV and needs. This type of Instagram paid marketing is focused on gaining trust and building a high-level of expertise. Advertising for your brand becomes part of a complex marketing funnel. At the same time, lead-magnets can help you to channel a strong traffic flow.

instagram promotion
instagram marketing strategy

B2C companies benefit a lot from Instagram’s paid ads. Social network users actively respond to promotional offers in which the incentive to purchase is a visual assessment. 

 

Due to CRM integrations, it is easy to conduct a dialogue with prospects and get sales conversions through catchy targeting content.

We work with

Today, 8 out of the 15 most followed brands on Instagram are in the retail industry. But this should not stop entrepreneurs from setting up Instagram ads that offer bulk purchases, franchises, educational and consulting services, etc. Main spheres we work with:

it business
IT (including StartUps)
e-commerce
E-commerce
restaurant business
HoReCa
design business
Design
music business
Music
retail
Retail
D
U
What Our Customers  Say. What Our Customers  Say. What Our Customers  Say. What Our Customers  Say.

What Our Customers
Say.

Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.

Edie Jamwel
Edie Jamwel
CEO, Moverte

We made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.

O. N. Moloney
O. N. Moloney
Operating partner

Wir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.

Brown Herry
Brown Herry
Brand manager, Danone