The main advantages of contextual ads by CMCG
- PPC advertising brings visible and quick results almost immediately after the launch of a campaign. In 24 hours, you will get your first leads.
- It’s good for testing a business hypothesis. It’s the cheapest way to advertise new, seasonal projects or products.
- You don’t need to make huge changes to your website, or even shouldn’t have one. Advertising is handled mostly by one person, not a whole technical team, as is the case with SEO.
- Contextual ads have high targeting accuracy for potential customers. It is possible to manage your budget effectively by using settings for a 100% hit on the target on all devices.
- If you follow the setup rules and follow the recommendations of a CMCG specialist, you can predict the cost per click and the final result of advertising.
We provide following types of PPC ads
The determination of the bid per click depends on the pricing scheme that your ad campaign is based on. There are two of them: flat-rate and bid-based.
A flat-rate is a fixed rate. The advertiser and site owner initially set how much one click would cost. The price does not change throughout the campaign.
Bid-based — a scheme formed on the principle of an auction. Many potential advertisers compete for one advertising position. The one with the highest bid wins.
Search engine ads are displayed in search platforms such as Google. The algorithms of these web tools show ads according to the user’s search history. Google ads may appear when prospects are looking for the products or services you offer. Together we can generate leads such as website visitors, incoming calls, etc.
Thematic advertising is shown to the target audience on certain websites and mobile applications that are part of the partner network of search engines. The issuance is formed according to the subject of the website or by the user’s previous system of interests.
