PPC Advertising
Smart PPC strategies for your leads generation
We create quality campaigns to multiply your sales
Google Ads specialists have many years of experience in creating effective and successful PPC campaigns to generate more sales, not only leads.
Strategy
Do you want to get the most out of contextual advertising? Our experts will develop an effective PPC strategy based on the client’s business goals. We carefully study the client’s business, analyze market and competitors, compare different channels and strategies in order to make the best solution.
Management
While working with an advertising campaign, we do the following: Setiing up an account, collecting keywords, setting campaign goals, launching a campaign, generating reports.
KPI
All KPIs and parameters of advetrising are agreed with the client. We take into account only those parameters that are necessary to measure the effectiveness of a particular campaign.
PPC advertising in CMCG
PPC advertising is one of the most popular and effective digital marketing tools for getting clients here and now. The main goal for complex marketing agency CMCG is to create and deliver ads in a way that ultimately increases brand awareness, loyalty, and real deals in the short term.
We support an uninsulated approach to marketing integration. PPC ads shouldn’t be an isolated measure. CMCG is a reliable partner that will bring is as a part of a larger digital strategy optimized for your company’s purposes.
Due to advanced modern technologies and great experience, our team of certified specialists is ready to provide the best services in contextual advertising for your business.
What is PPC?
Contextual advertising is type of a PPC (Pay Per Click) advertising that is shown to the target audience according to a definite context—the user’s searching history or the advertiser’s specified parameters.
Visual graphics, videos, and text ads are shown to your potential buyers in the search and display networks, as well as in mobile applications. You don’t need to think about: CMCG team delivers design and copywriting services too.
The main advantages of contextual ads by CMCG
- PPC advertising brings visible and quick results almost immediately after the launch of a campaign. In 24 hours, you will get your first leads.
- It’s good for testing a business hypothesis. It’s the cheapest way to advertise new, seasonal projects or products.
- You don’t need to make huge changes to your website, or even shouldn’t have one. Advertising is handled mostly by one person, not a whole technical team, as is the case with SEO.
- Contextual ads have high targeting accuracy for potential customers. It is possible to manage your budget effectively by using settings for a 100% hit on the target on all devices.
- If you follow the setup rules and follow the recommendations of a CMCG specialist, you can predict the cost per click and the final result of advertising.
We provide following types of PPC ads
The determination of the bid per click depends on the pricing scheme that your ad campaign is based on. There are two of them: flat-rate and bid-based.
A flat-rate is a fixed rate. The advertiser and site owner initially set how much one click would cost. The price does not change throughout the campaign.
Bid-based – a scheme formed on the principle of an auction. Many potential advertisers compete for one advertising position. The one with the highest bid wins.
Search engine ads are displayed in search platforms such as Google. The algorithms of these web tools show ads according to the user’s search history. Google ads may appear when prospects are looking for the products or services you offer. Together we can generate leads such as website visitors, incoming calls, etc.
Thematic advertising is shown to the target audience on certain websites and mobile applications that are part of the partner network of search engines. The issuance is formed according to the subject of the website or by the user’s previous system of interests.
CMCG services:
Paid search
Display ads
YouTube Ads
Remarketing
Gmail Ads
Deal with business
Together with trusted specialists of CMCG complex digital agency, we create the strategy for commercial ads and set them up for clients of any type of business. We assist in increasing conversions in:
Thanks to 15+ years of work with different business niches, we know how to build custom sales funnels according to the CJM that would bring KPI’s archiving. During the common work, you will get continuous support and a total understanding of your financial investment.
Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.
Edie Jamwel
CEO, MoverteWe made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.
O. N. Moloney
Operating partnerWir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.
Brown Herry
Brand manager, Danone
