March 23, 2023
AI in marketing
In the past few years, one digital marketing tool with almost limitless potential is gaining continuously more popularity. Artificial intelligence (AI) is fast becoming the digital marketing landscape. As companies realize the value of taking the lead in a competing
January 10, 2023
Creativity in marketing 2023
Why should you use creativity in marketing? The content of any 'advertising' space must grab the attention and involve the consumer otherwise it’s a vain attempt! David Ogilvy once said "What really decides consumers to buy is the content of
