June 22, 2023
Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
February 24, 2023
What Is A Brand Identity And Why You Need It?
It is very important for any company to create a certain image in the minds of consumers. For a brand to be recognized, it is not enough to make a good product or spend a lot of money on advertising.
