The Difference Between Rebranding and Redesign
Introduction Brands are constantly changing to adapt to new market conditions and modern visual trends. This way, rebranding or redesign is carried out. Let’s see what’s the difference between these terms. What is rebranding? Rebranding is a change in the
The Importance of Audio Branding
Introduction In today's frantic and very competitive corporate environment, developing a strong and recognizable brand is essential for success. While visual elements like logos, colors, and typography play a significant role in shaping a brand's identity, audio branding is another
Five common mistakes of brand positioning
A brand can bring recognition and loyalty to a company if it is designed correctly Branding is the process of creating a sustainable image of a company in the eyes of consumers. It includes building communication with the target audience,
The Brand Identity Prism: Unveiling the Facets of Brand Personality
In a market where several products and services compete for consumers' attention, developing a strong and distinctive brand identity is crucial. A framework developed by marketing guru Jean-Nol Kapferer, the idea of a brand identity prism, offers a comprehensive and
Mastering the Art of Articulating Brand Advantages: A Comprehensive Guide
In today's intensely competitive business market, a brand must effectively explain its advantages to customers in order to gain their attention and loyalty. Creating a compelling narrative that highlights a brand's unique features, benefits, and capabilities can have a significant
The Trend Cycle in Design: how do we return to the old in the new format
Introduction Have you ever heard that everything new is well–forgotten old? We're sure you’ve heard. How accurate is this expression? We don’t think this can be said literally about "everything". But the sphere of design and creativity in general is
Guide to User Flow
The success and popularity of websites and applications depend on hundreds of factors. A lot of details affect the fact that users will come and use a digital product: a cool idea at the core, the well—coordinated work of programmers,
The Importance of Merch for Brands
Briefly about the merch market Merchandising is thought to have its roots in the United States. An emblem given out at the close of the 18th century to commemorate George Washington's election served as its first indication. But with the
Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
How to increase your brand visibility online?
According to marketing research, increasing brand visibility has a direct impact on sales growth. Recognition creates a positive perception of the brand, increases customer loyalty and trust. Recognition levels There are three levels of brand awareness: With a hint: when
