The Difference Between Rebranding and Redesign
Introduction Brands are constantly changing to adapt to new market conditions and modern visual trends. This way, rebranding or redesign is carried out. Let’s see what’s the difference between these terms. What is rebranding? Rebranding is a change in the
The Occam’s Razor Principle in Design: Simplicity as the Ultimate Sophistication
Introduction In the world of design, where creativity knows no bounds, the Occam's Razor principle stands as a guiding light. This timeless philosophical concept, attributed to the 14th-century logician and theologian William of Ockham, posits that when faced with multiple
The Trend Cycle in Design: how do we return to the old in the new format
Introduction Have you ever heard that everything new is well–forgotten old? We're sure you’ve heard. How accurate is this expression? We don’t think this can be said literally about "everything". But the sphere of design and creativity in general is
6 effective Methods to solve design problems
Design problems are an essential part of any creative process, no matter if you're designing a website, a product, or even a marketing campaign. These problems can range from minor challenges to major roadblocks that hinder progress. Finding effective methods
Empathy Mapping in Design Thinking
Introduction An ordinary product team relies on the user and his experience in its decisions. To do this, they conduct research, interviews, usability testing, surveys, collect feedback from technical support and sales, read articles and third-party research. All of them
What Is a Research Design | Types, Guide & Examples
A research design is a plan for employing empirical data to address your research issue. Making decisions about the following factors is necessary to create a research design: - your overall research goals and methodology;
The 7 principles of design
What are the tenets of design? Design principles are key guidelines that should direct your creative process and aid in the production of visually appealing work. A broad understanding of what "looks good" in design and what the human brain
Brand book, logo book and guideline: main differences
The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and
