Price Positioning in Design
Introduction Price positioning in design is a critical aspect of any business strategy, as it plays a pivotal role in shaping customer perceptions and determining market competitiveness. Design, in its various forms, encompasses a wide range of industries, including fashion,
The Formula of Successful Positioning
Introduction A brand's strategy depends on successful positioning in the ultra-competitive business environment of today. The art and science of creating a distinctive and engaging identity is what distinguishes a company from its rivals. Businesses must traverse a complicated web
3 Interesting Devices That Failed
Introduction Innovation in the world of technology is a double-edged sword. While it often leads to groundbreaking devices that revolutionize our lives, it also brings with it a fair share of failures. This article explores three intriguing devices that, despite
Nostalgia as a Marketing Tool
Introduction Nostalgia has a special ability to take us back in time and evoke emotional, warm thoughts about bygone eras. It's a strong emotional trigger that marketers have used for years to establish a close and personal connection with customers.
Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers
A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of consumer awareness that precede a purchase. Indifference, awareness, comparison, decision, and purchase are the five steps in the theory. 1. Disinterest When a customer
Benefits of Customer-Centricity in business
Today it’s difficult to find a company that says it doesn't care about its customers. Customer care has become a mantra for businesses. However, there are much fewer companies in which it actually presents. In business, when considering customer relationships,
Navigating the Online Education Landscape: Distinguishing Scams from Legitimate Opportunities
The advent of the internet has brought about a revolution in various spheres of human life, and education is no exception. Online education, often touted as the future of learning, has gained immense popularity in recent years. However, amidst the
What is onboarding and how to conduct it?
What is onboarding? Onboarding is a good way to show a person how to use your product. The purpose of onboarding is to involve the user, to make a registered client from an unregistered visitor, and an active and satisfied
Styleboard: how to understand customers’ needs
What is a styleboard? The board represents the graphic side of the project and is a key stage in the online branding process. It does not replace other important stages of web design, such as content creation or user experience
Incentive traffic and how to work with it
What is Incentive Traffic? Incentive traffic is a way to attract users by encouraging the commission of a targeted action. For example: - find the site in the search and click on the links from the output; - leave a
