July 11, 2023
Tone of Voice on Social Media
Introduction In the modern world, social networks have become an essential part of our daily life. We spend a lot of time in them, exchanging news, photos, and opinions. For brands, social networks open up huge opportunities for promotion and
August 4, 2022
What is Creative Strategy
In order for your marketing strategy to produce an effective result, you need to make a creative strategy. It consists of two parts: creative and strategic. The first stage is the teamwork of designers, copywriters, photographers, etc. Each of these
July 21, 2022
Brand book, logo book and guideline: main differences
The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and
