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B2G Marketing


Effective B2G strategies with Concept Marketing and Comminication Group

B2G marketing, or business-to-government marketing, refers to the concept in which companies promote their products and services to government institution. These efforts can take different forms including traditional marketing techniques such as billboard advertising and public relations, as well as more specialized methods such as government contracting and procurement.

At CMCG, we work with government institutions at all levels, from local municipalities to federal agencies and providers of public service. Over the years, we have observed that these institutions often have unique needs and challenges, and we work to understand these needs and develop marketing strategies that are tailored to best suit their specific goals and objectives.

Before embarking on any digital marketing project with a client, we take the time to understand exactly what their needs are and determine the most cost-effective methods to meet those needs in record time. Armed with this knowledge, we go ahead to develop a customized marketing plan that is tailored to their specific needs and goals. This may include market research, branding and positioning, social media marketing, SEO, public relations, and more.



Why Choose CMCG?

There are numerous reasons to choose us for your B2G marketing needs. Here are just a few:

1.Expertise in the B2G market:

Over the years, we have come to develop a deep understanding of the B2G market and are well-versed in the unique challenges and opportunities it presents.

2.Proven track record:

We have an array of successfully completed digital marketing campaigns in the B2G market, with numerous success stories under our belt.

3.Customized approach:

At CMCG, we take the time to get to know our clients and develop customized marketing plans that are tailored to their specific needs and goals.

In the U.K. only, over 3.55 million construction projects are planned annually. This shows that there is indeed a huge market for anyone in this field. It gets more interesting when we contemplate the fact that at least 50% of homeowners found their homes online. Institutions that are yet to develop a solid digital footprint of their services are obviously leaving a lot of money on the table. Worse yet, unless they put in an earnest effort to bring their business to the spotlight, they may soon be out of business. 






How do we Work in B2G

In terms of the types of marketing services we provide, we offer a wide range of options to meet the needs of our clients. These services may include:

Market research:

We can help you understand your target market and develop a marketing strategy that is based on solid data and insights, rather than hot-air generalizations.

Branding and messaging:

Our team will be happy to help you develop a strong brand identity and create messaging that best resonates with your target audience.

Social media marketing:

We can help you leverage social media to reach your target audience and drive engagement. This could include Facebook and Instagram sponsored ads. Or promotion of Twitter threads and viral TikTok videos.

Public relations:

If you are looking to build relationships with media outlets and develop press releases and other materials to get your message out to the public then we are your go-to agency. From developing the content to reaching out to media outlets, and monitoring the results, we provide the most seamless PR service imaginable. 

Government contracting and procurement:

We have over a decade of experience in navigating the complex world of government contracting and can help you secure government contracts and win procurement bids.



Do not leave your marketing projects to chance, work with the best hands today. Our team at CMCG is only one email away. We will be happy to bring in our years of experience to help you achieve your marketing goals. As a specialized marketing agency, we have the expertise and experience to help you develop effective marketing strategies that drive results for your business. Whether you need help with market research, branding and messaging, social media marketing, or government contracting and procurement, we have the skills and resources to help you succeed.



Your B2G marketing needs are not too difficult to handle, reach out to professionals from CMCG today.