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Marketing research

Intelligent research solutions for any sphere of business

Deep exploration of consumers & competitors

We use only real consumer insights in order to understand your audience and expansion opportunities. This can help you to use new sources of growth

Consumers

When studying the target audience, we use working research methods. This allows you to create a more detailed consumer portrait.

Competitors

While studying competitors, we determine their strengths and weaknesses in order to use them in the development of your business.

Analysis

We analyze the market using both innovative methods and classical methods (SWOT, PEST). This combination provides the most complete information to create an effective strategy.

Importance of research

Marketing research is something without which it is impossible to start a successful business. This is one of the tools that helps to build a sales and marketing strategy and develop a format of communication with the audience. Market research surveys help to create an imaginary map: the life of the buyer “to” your product, thoughts during the acquaintance with the company and the decision to buy. Analysis without clear conclusions, incorrect use of knowledge about the target audience and lack of in-depth analysis are the risks that every business owner has.

3 reasons to start research with CMCG

Reason 1: Integrated approach

From target audience analysis to strategy launch. No extra operations

Reason 2: Saving time

Marketing research is months of independent work. Reduce this time and start your project now

Reason 3: Effective strategy

We analyze your business not for reporting, but for developing a strategy to increase sales.

CMCG marketing research services

Our team analyzes the target audience to increase business activity and sales. It’s all about how your audience thinks, why they are buying right now, what their needs and values ​​are. This will make your strategy more effective than launching sales without preparation.

 

Explore competitors and derive an exclusive formula for promoting your company. Some people think that analyzing competiting products is a waste of time. In fact, it allows you to determine how unique your product is, why it is better than competitors and how to create company awareness if there is a high demand. Follow social networks, conduct market research and analyze feedback. Choose a CMCG team and promote a business to be competitive in the market.

SWOT

Real business evaluation is an opportunity for product development. This is one of the effective research methods. For example, you need to conduct healthcare market research. Our marketers divide the work into two stages: analyze the internal and external factors of the business. Firstly, identify strengths and weaknesses. Secondly, predict the launch of a business strategy: what are the opportunities and potential threats to the company. SWOT analysis is an effective method that can help to launch a strategy that minimizes risks for the product.

swot for merkerting

PEST

market research

PEST analysis is a method to understand what external factors affect your business. The first aspect is the political environment. These include government regulations that affect the company’s profitability (trade rules, social policy, etc.). The second aspect is the economy, which determines the level of salaries of your employees, prices, money turnover in the company and so on. The third is the social environment: population demographics, labor market trends and much more. The latter is technology and its impact on business development in the global market. All this affects the success of marketing strategy research, so it is important to know the basic principles of PEST-analysis.

Qualitative marketing research

Understanding how your prospect thinks means increasing sales. Our marketers collect all information about consumer behavior. This method helps to study in detail the opinions of consumers, predict their purchases and influence their psychology. In addition, some qualitative data are a good source for qualitative results.

price research

Quantitative marketing research

marketing analysis

The more people interviewed, the more effective research will be. This analysis is in order to quantify the characteristics of consumer behavior. When accurate data is needed, not conjecture. For example, the CMCG team analyzes the target audience to accurately determine the number of potential customers a. Based on this, marketers form a sales strategy that allows you to attract a larger percentage of customers than previously possible.

Working with focus groups

Each research project is an understanding of its target audience, a planned strategy and research in advertising. Focus groups is one of the research methods when there is a group discussion moderated by the main member of each group. Simply put, it is a dialogue to determine the attitude of customers to the brand and analysis of purchasing decisions. You will know about vulnerable areas of business & product, and based on this knowledge, a team of marketers like CMCG will develop a plan to improve the properties of the product.

focus groups

CMCG marketing team

How often did you run a marketing strategy and it didn’t work? Do you think that not all marketing channels are suitable for promoting your business? Choose the CMCG team and make your company recognizable without undue stress.

Our experts

Obtain the most complete information about the market, competitors and consumers

Analyze the received data to make effective decisions

Form a strategy based on accurate research data

This is the process of working with the CMCG team. No financial or reputational risks, just marketing tools and the experience of our professionals.

Why do companies need to do research? Lack of analysis is a promotion without expected profits. It is impossible to increase sales on intuitive sensations. It is better to use the principles of marketing and scale the business without losses.

Working with business

Do you have basic knowledge in traditional marketing? Did you know that they may not be enough to launch a successful strategy? Choose a CMCG marketing team and launch your product without reputational risks. Our team works with small and international business of different branches, such as:

it business
IT (including StartUps)
e-commerce
E-commerce
restaurant business
HoReCa
banking business
Banking
industry
Heavy industry
retail
Retail
D
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What Our Customers  Say. What Our Customers  Say. What Our Customers  Say. What Our Customers  Say.

What Our Customers
Say.

Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.

Edie Jamwel
Edie Jamwel
CEO, Moverte

We made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.

O. N. Moloney
O. N. Moloney
Operating partner

Wir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.

Brown Herry
Brown Herry
Brand manager, Danone
drip marketing