Building a Brand platform
Not all companies that sell the same or similar products are equally successful. Some of them are known in all countries of the world, and many others are known only by a small group of people in a certain area. Success,
A guideline is a technical document with a detailed description and rules for using elements of a company's corporate identity. It tells how to put into practice the visual attributes of the brand: logo, colors, fonts. Brandbook, Logobook and Guideline:
12 tendencies of pack design in 2023
Pack design - what is it? Pack design is the process of creating product package vision and appearance, its purpose is to attract clients and promote sales. It includes the layout, shape, coloring and resources used in the packaging, and
What Is A Brand Identity And Why You Need It?
It is very important for any company to create a certain image in the minds of consumers. For a brand to be recognized, it is not enough to make a good product or spend a lot of money on advertising.
Brands in a crisis and thinking long term
An effective business component is a brand. If there is a successful image of the company, a successful promotion strategy, then the brand helps the business go through the crisis without major financial and reputational losses. It happens that the
Brand identity development
What is brand identity? It's what your brand is. This includes your positioning, values, and overall company personality. One of the first steps to product promotion is the development of branding graphic design. At this stage, you design the logo,